Pulso Finance · FinanPulso · Genial product
Accounting and tax Ecuador with AI.
Executive dashboard with automatic SRI, IESS, MdT, Municipality and SuperCias calendar based on your RUC's 9th digit. Official Ecuador electronic invoicing, simple accounting and AI insights.
In short
Pulso Finance —also known as FinanPulso— is an all-in-one financial, accounting and tax system built by Consultoría Genial for companies in Ecuador, bringing together simplified accounting, electronic invoicing, SRI, IESS, MdT, Municipality and SuperCias compliance, and AI in a single web platform. It is organised in eight modules: an executive summary with monthly sales, receivables, clients and AI alerts; accounting with chart of accounts, journal entries, general ledger, balance sheet and income statement ready for your accountant; operations with invoices, withholdings, credit and debit notes, bulk import and a direct connection to the SRI; a tax calendar adjusted to the 9th digit of your RUC with alerts days ahead of each deadline; people for clients, suppliers and employees; automatic monthly and annual closings with financial statements generated for SuperCias and the SRI; planning and AI with projections, budgets and predictive analysis; and settings for company, team, permissions, integrations and document templates.
Plans start at $19.99 USD/month for small businesses (single user, up to 100 invoices per month), and enterprise plans with multiple users and unlimited volume start at $79 USD/month; the LANZAMIENTO30 promo code applies a 30% discount on the plan you choose during the 2026 launch in Ecuador. Pulso Finance is certified to issue electronic documents valid before the SRI —invoices, withholdings, credit notes, debit notes and shipping guides— and complies with Resolution NAC-DGERCGC18-00000233. The AI insights project cash flow at 30/60/90 days, margins per business line, comparisons against the previous period, per-client default risk and sales predictions, and run on BYO-Key: you connect your own OpenAI or Anthropic key so inference stays private and the cost stays under your control. It is used by retailers, professional services, agencies, restaurants, clinics, private practices, small manufacturers and startups.
Eight modules, one single platform.
01
Executive summary
Dashboard with key KPIs: monthly sales, receivables, clients, AI alerts. A global view of your financial health.
02
Accounting
Chart of accounts, journal entries, general ledger, balance sheet and income statement ready for your accountant.
03
Operations
Invoices, withholdings, credit and debit notes. Bulk import and a direct connection to Ecuador's SRI.
04
Tax
SRI + IESS + MdT + Municipality + SuperCias calendar adjusted to the 9th digit of your RUC. Alerts days ahead of each deadline.
05
People
Clients, suppliers and employees with complete records (RUC, ID numbers, addresses, contacts).
06
Closings & financials
Automatic monthly and annual closings. Financial statements generated for SuperCias and the SRI.
07
Planning & AI
Projections, budgets and predictive analysis with AI. Spots opportunities and risks before they happen.
08
Settings
Customize your account: company, team, permissions, integrations (BYO-Key OpenAI/Anthropic), document templates.
Compliance Ecuador
Every Ecuadorian authority, on one calendar.
SRI Ecuador
Official connection to the Internal Revenue Service for electronic invoices, withholdings and filings.
IESS
Automatic calendar for payroll filings and entry/exit notices at the Ecuadorian Social Security Institute.
MdT
Labor obligations with the Ministry of Labour: thirteenth and fourteenth salary, vacations.
SuperCias
Reports for the Superintendency of Companies: financial statements, corporate contributions, dividends.
Municipalities
Business licenses, the 1.5 per thousand tax, property taxes and other municipal levies on a nationwide calendar.
FAQ Pulso Finance
Questions about Pulso Finance.
Question not answered here? Message us on WhatsApp and we reply in under 2 hours during business hours.
What is Pulso Finance?
What kind of companies is it for?
How much does Pulso Finance cost?
How do the AI insights work?
Does it issue official Ecuadorian electronic invoices?
Where do I start?
Prefer Spanish? The full guide lives on the Spanish version of this page.
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