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Consultoría Genial

Pulso Finance · FinanPulso · Genial product

Accounting and tax Ecuador with AI.

Executive dashboard with automatic SRI, IESS, MdT, Municipality and SuperCias calendar based on your RUC's 9th digit. Official Ecuador electronic invoicing, simple accounting and AI insights.

Code LANZAMIENTO30 · 30% off launch

In short

Pulso Finance —also known as FinanPulso— is an all-in-one financial, accounting and tax system built by Consultoría Genial for companies in Ecuador, bringing together simplified accounting, electronic invoicing, SRI, IESS, MdT, Municipality and SuperCias compliance, and AI in a single web platform. It is organised in eight modules: an executive summary with monthly sales, receivables, clients and AI alerts; accounting with chart of accounts, journal entries, general ledger, balance sheet and income statement ready for your accountant; operations with invoices, withholdings, credit and debit notes, bulk import and a direct connection to the SRI; a tax calendar adjusted to the 9th digit of your RUC with alerts days ahead of each deadline; people for clients, suppliers and employees; automatic monthly and annual closings with financial statements generated for SuperCias and the SRI; planning and AI with projections, budgets and predictive analysis; and settings for company, team, permissions, integrations and document templates.

Plans start at $19.99 USD/month for small businesses (single user, up to 100 invoices per month), and enterprise plans with multiple users and unlimited volume start at $79 USD/month; the LANZAMIENTO30 promo code applies a 30% discount on the plan you choose during the 2026 launch in Ecuador. Pulso Finance is certified to issue electronic documents valid before the SRI —invoices, withholdings, credit notes, debit notes and shipping guides— and complies with Resolution NAC-DGERCGC18-00000233. The AI insights project cash flow at 30/60/90 days, margins per business line, comparisons against the previous period, per-client default risk and sales predictions, and run on BYO-Key: you connect your own OpenAI or Anthropic key so inference stays private and the cost stays under your control. It is used by retailers, professional services, agencies, restaurants, clinics, private practices, small manufacturers and startups.

Eight modules, one single platform.

01

Executive summary

Dashboard with key KPIs: monthly sales, receivables, clients, AI alerts. A global view of your financial health.

02

Accounting

Chart of accounts, journal entries, general ledger, balance sheet and income statement ready for your accountant.

03

Operations

Invoices, withholdings, credit and debit notes. Bulk import and a direct connection to Ecuador's SRI.

04

Tax

SRI + IESS + MdT + Municipality + SuperCias calendar adjusted to the 9th digit of your RUC. Alerts days ahead of each deadline.

05

People

Clients, suppliers and employees with complete records (RUC, ID numbers, addresses, contacts).

06

Closings & financials

Automatic monthly and annual closings. Financial statements generated for SuperCias and the SRI.

07

Planning & AI

Projections, budgets and predictive analysis with AI. Spots opportunities and risks before they happen.

08

Settings

Customize your account: company, team, permissions, integrations (BYO-Key OpenAI/Anthropic), document templates.

Compliance Ecuador

Every Ecuadorian authority, on one calendar.

SRI Ecuador

Official connection to the Internal Revenue Service for electronic invoices, withholdings and filings.

IESS

Automatic calendar for payroll filings and entry/exit notices at the Ecuadorian Social Security Institute.

MdT

Labor obligations with the Ministry of Labour: thirteenth and fourteenth salary, vacations.

SuperCias

Reports for the Superintendency of Companies: financial statements, corporate contributions, dividends.

Municipalities

Business licenses, the 1.5 per thousand tax, property taxes and other municipal levies on a nationwide calendar.

FAQ Pulso Finance

Questions about Pulso Finance.

Question not answered here? Message us on WhatsApp and we reply in under 2 hours during business hours.

What is Pulso Finance?

Pulso Finance (also known as FinanPulso) is an all-in-one financial, accounting and tax system built by Genial for companies in Ecuador. It combines simplified accounting + electronic invoicing + SRI/IESS/MdT/Municipality/SuperCias compliance + AI in a single web platform.

What kind of companies is it for?

Designed for small and mid-sized companies that need to keep accounts, invoice electronically and meet tax obligations in Ecuador. It works for retailers, professional services, agencies, restaurants, clinics, private practices, small manufacturers and startups.

How much does Pulso Finance cost?

2026 launch in Ecuador with promo code LANZAMIENTO30, which applies a 30% discount on the plan you choose. Plans start at $19.99 USD/month for small businesses (single user, up to 100 invoices per month). Enterprise plans with multiple users and unlimited volume start at $79 USD/month.

How do the AI insights work?

Pulso Finance analyses your financial data in real time and generates smart alerts: cash flow projected at 30/60/90 days, margins per business line, comparisons against the previous period, per-client default risk and sales predictions. It uses BYO-Key (Bring Your Own Key) — you can connect your own OpenAI or Anthropic key so inference stays private and the cost stays under your control.

Does it issue official Ecuadorian electronic invoices?

Yes. Pulso Finance is certified to issue electronic documents valid before Ecuador's SRI: invoices, withholdings, credit notes, debit notes and shipping guides. It complies with Resolution NAC-DGERCGC18-00000233 and current regulations.

Where do I start?

Go to finanpulso.genial.com.ec to create your account for free and explore the dashboard. Or message us on WhatsApp for a guided demo.

Prefer Spanish? The full guide lives on the Spanish version of this page.

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