We make your customers love you.
We implement CRM, automate your WhatsApp with AI, and run digital marketing so every interaction with your brand becomes unforgettable.
Featured case
Arboleia.
Real estate · Machala, EC
A residential project that needed positioning, qualified-lead capture, and a commercial follow-up system that turned interest into signed deeds.
In short
Who implements CRM in Ecuador? Genial is a software company based in Quito, Ecuador, working since 2018 with companies across Latin America. It is a certified partner of HubSpot and GoHighLevel, and it does not only implement other people's platforms: it builds its own. A standard HubSpot or GoHighLevel implementation takes 2 to 4 weeks, and an express implementation starts at $1,500 USD.
Genial runs five core services — CRM implementation, digital marketing, real-estate sales enablement, commercial consulting, and custom apps and platforms — and ships four proprietary SaaS products in production: PulsoSuite (real estate), Pulso Health (clinics and beauty), Pulso Finance (Ecuador accounting and tax), and Pulso PyME (all-in-one CRM for SMEs). Documented case: +340% qualified leads for Arboleia, a residential project in Machala, with under 2-hour response time.
What we do
Where technology closes sales.
CRM & Automation
HubSpot, GoHighLevel and Mercately implementations with automated pipelines, WhatsApp AI chatbots, and nurturing sequences.
Digital Marketing
Meta Ads, Google Ads, social media and strategic content. Every dollar invested is measured, optimized, and scaled.
Real Estate Sales
Market research, digital sales rooms, interactive blueprints, and capture funnels. We sell units, not just traffic.
Commercial Consulting
Commercial diagnostics, team structure, KPIs and playbooks to scale sales predictably and repeatably.
Apps & Platforms
Custom web applications and proprietary platforms. We built Pulso PyME, PulsoSuite, Pulso Health and Pulso Finance.
Proprietary products
4 SaaS built in-house.
Not just implementers — we build software. Four SaaS platforms made by Genial to solve real problems in Ecuador and LATAM.
All-in-one CRM for SMEs
Sell over WhatsApp with AI, issue your SRI invoice in one click, and keep accounting automatic. CRM, catalog and payments in one mobile app.
Free trial · no commitment →Real estate CRM with WhatsApp AI
Built for developers and construction companies. 24/7 AI agent, interactive blueprints, financial simulator, integrated collections.
From $49.99/mo →CRM for clinics, spas & beauty centers
Smart booking, digital clinical records, automated WhatsApp confirmations, real-time dashboards.
From $39.99/mo · 14-day free trial →Ecuador accounting, billing & tax
Executive dashboard with SRI, IESS, MdT, Municipality and SuperCias automatic calendar. AI insights with BYO-Key.
Launch · 30% off code →About us · Message from the founder
We don't sell smoke.
We sell results.
"We believe digital marketing must be transparent, measurable and human. Every company has a unique story, and our job is to turn it into a strategy that connects with the right people. We don't sell smoke — we build systems that drive real results."
"We operate from Quito serving companies in Ecuador and Latin America. Real estate, automotive, health and professional services are our battleground."
Frequently asked
Common questions.
Not here? Write us on WhatsApp and we'll answer in under 2 hours during business hours.
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Let's talk
Ready to be genial?
Tell us what you need. No commitment, no fine print. Just a conversation that may change your results.